Branding of a new fictional clothing brand for the Tesco label, aimed at young girls between the ages of about 8-12. I have created and brand name and its values, a logo, clothes tags and the look and feel of the stores experience. These designs are based on the ideas and concepts of dolls and doll houses, as they are toys that young girls play with and use them to reinact real life adult situations. I have used these for the displays for the clothing, for example going for coffee and shopping with friends etc.
Tuesday, 3 March 2009
Madison Clothing
Branding of a new fictional clothing brand for the Tesco label, aimed at young girls between the ages of about 8-12. I have created and brand name and its values, a logo, clothes tags and the look and feel of the stores experience. These designs are based on the ideas and concepts of dolls and doll houses, as they are toys that young girls play with and use them to reinact real life adult situations. I have used these for the displays for the clothing, for example going for coffee and shopping with friends etc.
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